Practice Areas

Some firms specialize in one or a handful of mass tort cases, others take on whatever comes their way. No matter your firm’s approach, Critical Mass understands that every practice area has special needs that require a tailor made marketing strategy. We have the firsthand experience in all of the following practice areas and the resources to get it done.

Camp Lejeune

As the water contamination scandal at Camp Lejeune continues to gain nationwide attention, Critical Mass can help ensure your firm capitalizes on this momentum by targeting relevant audiences with highly effective campaigns and securing retainers.


The brave men and women who served our country and were injured by defective earplugs deserve to know they have a right to justice. As litigation heats up and verdicts are passed down, make sure active military, veterans, and their families know your firm can help them claim what they’re owed.


Our team has extensive experience building campaigns around Roundup litigation. Using tried and true insights, combined with an understanding of your firm’s needs, Critical Mass can build and execute an effective marketing strategy aimed at Roundup victims.

Talcum Powder

Despite significant settlements in talcum powder litigation, many victims are still unaware they could be entitled to compensation. Critical Mass can help your firm identify and engage potential clients who may have been exposed and still need to hold manufacturers accountable.


The makers of Zantac, one of the most widely used medications in history, face a grim legal battle as their product continues to be linked to multiple cancers. Critical Mass can create strategies for engaging victims now in preparation for what comes next.

Hernia Mesh

Victims of failed hernia mesh implants have had their lives turned upside down. Critical Mass can help your firm connect with them and show them how retaining your services can bring not only compensation, but closure to a traumatic and overwhelming experience.


Many victims impacted by this drug attribute their vision loss or eye pain to the natural order of things. They deserve to know the true cause and how your firm can help them hold pharmaceutical companies responsible.


Victims and families who have been devastated by the effects of Paraquat exposure need your help. Critical Mass has firsthand experience building and implementing marketing strategies to spread awareness and retain clients ready to take legal action.

Firefighting Foam (AFFF)

Chemicals found in aqueous film-forming foam (AFFF), also known as firefighting foam, have been linked to kidney, pancreatic, prostate, and testicular cancer. Firefighters and others who were regularly exposed to AFFF and became sick are suing.


Juul and other e-cigarette products are not only incredibly addictive, but can lead to seizures, lung damage, strokes, and diseases. Users are fighting back with lawsuits alleging these addictive products worsened their health.

Baby Formula

Parents are filing lawsuits against makers of Similac and Enfamil, alleging they should have known these cow’s milk-based formulas were toxic and could cause necrotizing enterocolitis (NEC) in premature babies.

Chemical Hair Straightener

Chemical hair straighteners have been found to increase the risk of uterine cancer, breast cancer, fibroids, and endometriosis. Lawsuits allege manufacturers like L’Oreal failed to warn consumers their products could be harmful.


New research suggests taking Tylenol (or generic acetaminophen) while pregnant can increase the likelihood a baby is born with autism. Product liability lawsuits are streaming in from affected families.

Social Media

A growing number of lawsuits claim social media platforms like TikTok, Snapchat, and Instagram use algorithms that have caused children and adolescents to become addicted, leading to depression, anxiety, eating disorders, and other conditions.


CPAP users are filing lawsuits against manufacturers after materials used on recalled machines have been shown to degrade over time, putting users at risk for lung damage, pulmonary fibrosis, and even cancer.


Patients filing lawsuits against Tepezza manufacturers claim the company failed to warn doctors and patients that the drug could cause permanent hearing loss, and that no formal guidelines for audiometric monitoring were offered.


Exactech recalled thousands of defective knee, hip, and ankle implants. Now, scores of patients who are filing lawsuits are being forced to undergo revision surgery to avoid having the devices prematurely fail while inside their body.

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